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SEO Tactics That Sound Smart But Are Actually Dumb
SEO keeps changing, and things that used to work get you penalized today. Managing lots of websites creates brand confusion and runs a risk of duplicate content issues – so, redirect instead. Also, submitting to article directories no longer works because backlinks reduce your link legitimacy. Do not rely on a single content marketing method, like blogging, and don’t target the same group of people all the time. Avoid using many tracking codes, scripts and plug-ins, which make a site sluggish. Optimizing anchors is targeted by Google as a spam technique. Stay away from linking to all your websites in the footer with site-wide links. Just be careful.
Digital Payment Portals for Businesses
More transactions are taking place in the digital space. Every 30 seconds, 1.2 million dollars is spent online. Look out for PayPal, the world’s most widely-used payment platform, now an independent company. Also check out Optimal Payments, a currency gateway that just acquired Europe’s Skrill Group and continues to grow. Bitcoin remains controversial, but has seen massive growth in related jobs and start-ups. Apple Pay lets iPhone and Apple Watch users pay for items quickly. And the new Facebook Messenger Payment Feature provides a new level of convenience and versatility. It’s only a matter of time before all currency is digitized, so which platform will you implement?
Online Video A Must for Mobile Marketing
Google’s latest research tells us that online video is a necessary component of mobile marketing strategy today. It indicates that 50 percent of global viewership on YouTube comes from mobile devices; also, attention spans are better on mobile and people say they feel more connected to ads they see on their phones. Consumers more often turn to video first, and 50 percent of those surveyed said they used video to help them make purchasing decisions. People look at unboxing and how-to videos as essential content. Mobile viewers are more likely to visit a store, make a purchase, discuss the company, change their opinion about a company, and share content.