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In the past several years, Social Media has grown from being a simple digital channel for “socializing” with other media, into one of the most effective virtual marketing tools for brands and companies. It has shown an extremely affordable way for marketing and advertising in a fresh, subtle and very personal way that companies are doubling their Social Media Marketing spending plans during the next five years.
Let’s have a look at the pros of social media marketing for business:
1. Social Media Marketing is Affordable
One of the primary advantages of SMM over traditional media marketing and various other digital advertising avenues is the significantly lower cost that makes it extremely appealing for companies. One of the most prominent social media networks are practically free to sign up and all tools for connecting with other individuals are all available free of charge.
That being said, to obtain more marketing mileage for your Social Media Marketing efforts, businesses are investing on a complete SMM program method. The industry average for SMM is anywhere between $4,000 and $7,000 a month but this is still remarkably a great deal lower cost that the general advertising and marketing funds most businesses have.
2. Social Media Marketing is Quick
If you have a thing to advertise or have some headlines or fresh information that you wish to publish or inform to your target markets, you are able to count on Social Media Marketing for quick action and accelerated results. You can even integrate your website with your social network channels, so automatic or fresh updates are instantly disseminated the minute you have something new available. This can be great for your business as two-thirds of mens and women online that utilize social media channels like blogs can have their purchasing choices swayed by what they read in these blogs.
3. Social Media Advertising and marketing Produces Interaction
Among the troubles many companies run into using conventional ways of sales and marketing is preserving a solid, long-term relationship with their existing clients. The beauty of Social Media Marketing is that it is based and is powered by social interaction, which in the long run creates confidence you and your target market. The more you support a regular interaction and communication with your viewers, the more you’ll produce a better and longer term of relationship– that would spell profitable results for your business.
And there’s usually the other side of the coin. Here are the list of a few cons to social media marketing for your business:
1. Social Media Marketing is Time Intensive
Industry reports say that up to 64 % of digital marketers invest at least 6 hours on Social Media Marketing. A good 37 % conversely invests over 11 hours on SMM. This is fairly time consuming for lots of company owners who want to get results from their SMM efforts. The trouble however is if not performed properly, all your SMM efforts and the time spent on these will deliver completely useless results or traffic that will not convert into leads or sales.
2. Social Media Marketing Produces Negative Users
Another problem with Social Media is that it attracts all sorts of people, even the negative and destructive individuals. These kinds of adverse elements include spammers, scammers, trolls and all additional sorts of harmful people all out to do harm to your online reputation. These includes unfavorable remarks which, although many are truly valid feedbacks, some are just meant to spread negativeness opposing your brand.
3. Social Media Marketing Makes You Lose Control
The things you publish online, particularly through social media channels, may really go viral and spread like wildfire in the online sphere. This can prove advantageous for you if it generates favorable results. Alternatively, you truly have no control over things you distribute online and each thing is available for anybody– including negative and harmful aspects online. They can easily use your materials to chastise you or spread erroneous information that will certainly ruin your online credibility.
As always you can talk to specialists who take care of SMM for you regularly, like the individuals at JHG Media Group. When you’re establishing your social media advertising and marketing campaign, you should do it properly, the most effective way.