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The first rule of social media marketing is that you don’t push advertisements and contents that people wouldn’t enjoy or entertain.
It is a social network and your contents should be created according to that. The contents should be balanced between marketing and generic. It should keep your target audience engaged and create a meaningful relationship with them.
If you create only marketing content (about yourself and your product) alone and pay a large sum of money for advertising them, it would still be spamming and not marketing.
Some tips for creating social media marketing contents
1. Make it visual
An image speaks more than thousand words.
2. Posting in after hours and weekends
In the working hours people mostly will be occupied with their works. Generally people will be occupied with their office works during this hours. So, the probability of seeing the posts during this time frame will be lower. On the contrary if you post your contents on the after hours people will be checking out their profiles usually on their way home and engage during after hours.
Same thing with the weekends, people will be using social networks more on their weekends than the weekdays. In weekends there will be 25% more increase in the likes, comments and shares.
3. Use Hashtags
Using hash tags in your posts increases interactions by 60%. The social networking sites are changing their algorithms in a way that you have to pay for reaching wider audience. In this situation, using hash tags will help you to reach your target audience without paid advertisements. Hash tags in social media sites are what SEO is for Google. Also it will help you track your posts, what people are talking about you and who is talking about you.
4. Ask questions
Asking questions will get you 23% more engagement. I am not talking about general knowledge questions here, which have only one answer that in turn leads to a fewer comments. Nobody wants to say the same thing some one already told. Ask questions that create engagement.