[Want to read later?] Click here to get this post as a PDF
SEO plays a vital
role in driving traffic to the website. It can be inherited into two
major techniques i.e., onpage optimization, offpage optimization.
Effective practice of onpage optimization techniques will affect
positively in website ranking.
The following are
the important on-page ranking factors:
Page Titles
First and
foremost on-page SEO factor is page title. The page title must be
descriptive, unique and it should include rich keywords.
Meta Tags
Meta tags
includes description, keywords and so on. These are used to provide
the information to make users understand about the website. It can
control the crawling and indexing of search engines. Description and
keywords should be relevant and it must consist of high density
keywords.
Robots.txt
Use a text file
robots.txt to instruct search engines on how to crawl and index
pages.
Canonicalization
Its a most
important part to develop an optimized website. Its used to inform
the correct URL of the website to search engines.
URL Structure
URL structure of
a website is the most notable part of SEO. URL of a website must be
search engine friendly i.e., shortest URLs with targeted keywords.
Avoid using excessive parameters or session Ids in URL. And it must
be static to be exposed in search engines.
Navigation and
Redirection
Be sure about
simple and easy website navigation to read your website and
understand users. Its good to use permanent redirection i.e., 301
which is SEO friendly. Its the best suited methodology for all
websites and provides 90% of link juice to the website.
Heading Tags
Heading tags (h1,
h2,..,h6) are used to differentiate important content and heading
from the rest. High priority keywords must be added in H1 tag and
others as follows.
Keyword rich
contents
Relevant content
inclusion throughout the website is the essential part of on-page
SEO. The included keywords must have high density and it should not
be excessive. Unique content will be preferred by all search engines.
Website content should not be repeated in sub domains also.
Image
Optimisation
Image
optimization includes image quality, file size, file format, relevant
images, alt tags, image title and so on. Refer for more:
http://www.slideshare.net/Svasamsoft/image-optimization-techniques-tips
Sociability
Encourage readers
to share website content by adding social media buttons. Also it will
help to get better rankings in search engines.
Summary:
Optimizing any one will not give much difference in search results. A
developer must consider all these techniques together to get better
crawling and indexing in search engines.