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Regardless of your business’s size or industry, social media sites are an effective platform for marketing your brand online. Many companies and organizations understand the powerful impact of social media when it comes to connecting with consumers, increasing brand visibility and generating brand loyalty. However, many neglect to provide their audience with what they want to see on social media. To get the most out of your social media marketing efforts, make sure you are giving consumers what they want.
Here are some of the things consumers want to see from your brand on social media:
Personal Connectedness
Social media sites are a great place for establishing strong relationships with your audience. With social media, you should always be thinking about how you can connect with your audience and strengthen your relationship. A business’s customers are a major component of the brand and who they are. Utilize social media to encourage your customers to share their story about how your product or service has impacted their life. You can encourage customers to post on Twitter or Instagram using a specific #hashtag. This is a great way to build personal connectedness with your audience and really make them feel a part of your brand.
Special Offers
Social media users also love when special deals and promotions are offered on social media. Offer a special discount to those who like your Facebook or Instagram page within a specific time frame. This will help build your following, while stimulating sales. Social media sites are also great for running contests. For instance, if your brand focuses on weight loss or fitness, you can run a campaign asking your followers to post a picture of their transformation and award a prize to the person with the biggest transformation.
Engagement
While blogs usually offer consumers static-content, your social media sites allow you to engage consumers in a number of ways. Along with articles and blog posts, you can also share images and videos. Many social media users are more engaged in pictures and videos, rather than long, static-content. This is important to think about when trying to engage your consumers.
For assistance with your social media campaign, contact Neff Associates. We are one of the leading public relations and internet marketing firms in Philadelphia and can help your brand grow its social media presence.